Recognizing the crucial role of high-quality human resources in sustainable development, THACO AUTO has implemented a strategy to increase employees participating in training programs abroad by exposing employees to new trends in the automotive industry and providing opportunities to learn from international experts.

THACO AUTO recently hosted a visit from the BMW Asia delegation and their Philippine partners at the brand-new BMW-MINI-BMW Motorrad Binh Duong Showroom. This showroom is the first of its kind in Southeast Asia, built according to the Retail.Next standard.

THACO AUTO recently held a ceremony to recognize car service centers across their Kia, Mazda, Peugeot, and BMW brands for achieving exceptional customer satisfaction in 2023 with the "Excellence in Service Customer Satisfaction" title.

THACO AUTO proudly ensured smooth transportation for guests and artists at HIFF 2024 with a fleet of 80 Kia, Mazda, Peugeot, and BMW passenger cars.

THACO AUTO and BMW launch the new BMW X5 and the first-ever BMW XM. The new BMW X5 demonstrates advantages in balance and performance with notable upgrades such as the driving assistance system and the new digital iDrive system, a curved display and the latest BMW Operating System 8.0. Meanwhile, the BMW XM stands out as the first electrified BMW M model launched in Vietnam.

On November 11, THACO AUTO and BMW Group hosted "The Expression of Luxury" event at Thiskyhall, marking a significant milestone in their five-year collaboration. The event unveiled the new BMW X5 and the first-ever BMW XM. This grand occasion also served as an opportunity for THACO AUTO to express its gratitude to the loyal customers who have placed their trust in BMW over the years.

On October 14, THACO AUTO organized an event to showcase the powerful BMW X in Northeast Vietnam

The event took place on Wednesday to show gratitude towards customers loyal to THACO AUTO and BMW for the past 5 years, and to launch 4 new-generation BMW Luxury Class cars, including The new BMW X7, the new BMW 8 Series Gran Coupe, the all-new BMW 7 Series and especially the all-new BMW i7, the BMW's first-ever electric vehicle to make debut in Vietnam.

Ho Chi Minh City, Vietnam. BMW Asia and Truong Hai Automobile Joint Stock Company (THACO) today announced the official launch of the new BMW 5 Series on April 15, 2021.

Officially put into operation from July 2019 at 132 Le Duan, Hai Ba Trung district, Hanoi, BMW Le Duan Showroom brings world-class BMW brand experiences to customers in the Northern region. in general

In the Vietnamese market, the all-new BMW 4 Series Convertible is a unique and rare convertible model in the same segment. The model was officially launched on October 6.